Billionaire Tobias Lütke, 39, runs Shopify, the most expensive company in Canada, which he created from an online snowboarding store. He gained a reputation for predicting future trends long before Shopify’s market capitalization reached nearly $120 billion, all down to his ability to successfully orchestrate both multinational and local trading business operations.

However, many Canadians don’t even know about it. In advertising, Shopify prefers to bring its customers to the forefront. So does Lütke, an unusually humble Canadian business leader. In that time, he’s become a true SaaS marketing expert. 

Lütke’s personal net worth is about $8 billion, and he’s neither a dynastic aristocrat who inherited an empire nor an emerging economic leader. The fact is, online commerce is booming right now, and his company, Shopify, is meeting that demand.

Shopify’s success has always been in the simplicity of the product and its ease of scalability. In doing so, it offers a wide range of options, from building traditional stores and payment terminals to developing media production studios and website design.

Billionaire Tobias Lütke, 39, runs Shopify, the most expensive company in Canada, which he created from an online snowboarding store. He gained a reputation for predicting future trends long before Shopify’s market capitalization reached nearly $120 billion, all because of his ability to successfully orchestrate both multinational and local trading business operations.

However, many Canadians don’t even know about it. In advertising, Shopify prefers to bring its customers to the forefront. So does Lütke, an unusually humble Canadian business leader.

Lütke’s personal net worth is about $8 billion, yet he is neither a dynastic aristocrat who inherited an empire nor an emerging economic leader. The fact is, online commerce is booming right now, and his company, Shopify, is meeting that demand.

Shopify’s success has always been in the simplicity of the product and its ease of scalability. At the same time, it offers a wide range of options, from building traditional stores and payment terminals to developing media production studios and website design.

Over time, Shopify has become one of Canada’s most expensive companies, even reaching the top of the list in 2020. Lütke has since focused on environmental philanthropy, including managing a sustainability fund. He donates about $5 million annually to it.

Lütke describes his company as an ideal source of help, both in terms of its history and how it works. Here’s what he wrote on his website:

“Shopify has always used engineering to create market mechanisms. These skills have made it easier and cheaper to start your own business, so more entrepreneurs have launched their own online stores. By improving the set of simple tools for entrepreneurship, we reduced barriers and significantly increased demand. To solve the climate crisis, together we must do the same for carbon sequestration.

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