The Italian luxury brand Michele Franzese Moda has announced the firm is accepting crypto assets for payments. The company revealed the decision via Michele Franzese Moda’s online magazine in an article called “Its Time for Crypto.”

Italian luxury Brand Michele Franzese Moda Says ‘Its Time for Crypto’

According to the company’s fashion news blog, Michele Franzese Moda will accept bitcoin (BTC) and a number of other crypto assets for items stemming from the luxury catalog. The announcement post says that it’s time for the luxury brand to accept crypto and going forward e-commerce and Android shoppers will be able to pay with digital currencies.

Luxury Italian Retailer Michele Franzese Moda Reveals Fashion Brand Accepts Crypto Payments

Currently, Michele Franzese Moda will accept payments in bitcoin (BTC), bitcoin cash (BCH), bitcoinsv (BSV), cardano (ADA), dogecoin (DOGE), ethereum (ETH), voyager token (VGX), solana (SOL), polkadot (DOT), litecoin (LTC) and a number of other crypto tokens. The announcement claims that “Michele Franzese Moda is the first major Italian luxury multi-brand retailer to accept cryptocurrency.”

Michele Franzese Moda is a fashion retailer from South Italy, headquartered in Domenico Morelli, Napoli. According to the company, the retailer’s app gives customers a “luxury catalog with over 8000 items” to choose from and many new arrivals in terms of product offerings. According to the blog post announcement concerning crypto acceptance, the luxury fashion retailer will be leveraging Voyager Digital’s Coinify payment system. The company’s official Facebook page also shared the crypto acceptance news on March 15.

Michele Franzese Moda’s Facebook announcement says:

Pay in Crypto. Visit our online boutique or download our app MFModa Android and choose among bitcoin, ethereum, dogecoin, cardano, and even more.

While Michele Franzese Moda’s crypto acceptance is a different form of support, many luxury fashion firms are getting into blockchain tech via the metaverse and non-fungible token collectibles. For instance, a number of popular fashion brands will be appearing at Decentraland’s Metaverse Fashion Week on March 24 – 27, 2022. The list of attendees includes well known names like Vogue Arabia, Jacob & Co, Dolce & Gabbana, Franck Muller, Tommy Hilfiger, and Selfridges to name a few.

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